We respect the environment, we respect ourselves.

Why Novowood is also called 'Infinite Matter'.

Today we are finally aware of how much our behaviour affects the environment around us: saving raw materials, CO2 emissions have become topics of common interest. Every day we read newspaper articles that focus the attention of the reader, of the citizen, of each one of us, on helping to avoid further aggravating the environment in which we live, and focus on actions to safeguard the future of the Planet.

The Road to Zero Emissions

What are we talking about? About being able to reduce the impact of CO2 emissions on the planet.

And how can each of us contribute to this?

The slogan that is very much in vogue these days is 'There isn't a Planet B', we don't have a spare planet.

We all have a fundamental task in all this. Not only - as we read - should we buy cars with low or zero emissions, but, much more, we should pay attention to everything we buy, precisely from an environmental point of view. Every product purchased by each of us has a production chain that has led to a CO2 EMISSION during its manufacturing process. It is plausible that in the future every item purchased will be labelled with a label indicating how much CO2 was produced to get the good into the hands of the buyer. That's right: how much did the production of that product cost the planet? The consumer should be aware of how much CO2 has been wasted and thus how much the individual item has 'cost' our planet. In fact, the planet does not care how much a good costs in monetary terms, but how much CO2 has been produced. Think of how much CO2 a container ship emits that consumes 3,000 Tons/hour of fuel to bring goods from Asia to Italy, with a transit time of about 35 days. The calculation leads to impressive numbers.
Perhaps not everyone knows that 3% of global pollution in terms of CO2 emissions is produced by container ships.

So how can manufacturers improve this situation?

After almost 30 years of the great boom, where the economic aspect of transactions had a major impact on the purchase of goods and where Chinese and Asian products in general stole the spotlight from our own products, there is now a greater awareness in each of us of the damage we are creating to our Planet by buying a product that is more economically advantageous but globally more harmful.
Producers are realising what has been done by trying to RESHORING activities that had been relocated or outsourced to other countries (OFFSHORING) by seeking, at the time, a competitive economic advantage necessary to maintain themselves on the market, passing on the lower purchase cost to the end consumer as a lower price of the good bought.
Today, through the greater understanding of the above, competition between producers is no longer purely tied to price. This is why, in recent months, many companies have been reorganising their production chains to be able to obtain supplies of raw materials in locations as close as possible to the place of production, or directly to produce or have produced in locations where transport costs (and therefore CO2 emissions) can have less of an impact.

Novowood was born from a very distant idea, premonitory of what we are seeing and experiencing today. The aim was to reduce our impact on the environment by finding a product that was a substitute for cutting down trees. Creating a natural wood decking or cladding means in fact cutting down trees. What damage are we doing to our Planet for 20 or 100 square metres of decking? Trees have the great natural power to transform CO2 into O2. By felling, transforming and transporting them to the end consumer, we not only produce CO2, we remove the means to reduce it. A true paradox! In addition, we use sawmills to cut it, sand it and container ships to transport it to its destination. So we produce CO2 and take away our only source of salvation.

Novowood is a composite wood that does not use trees for its production, but wood powder from lumber mills, and is extruded in the Ferrara factory.
Every kilo of Novowood product saves the world 4.27 kWh of electricity and 0.59 kg of CO2: in practice, 60% less CO2 than a similar flooring or cladding product.
This means that if Novowood did not come from 81.5% recycled materials, 4.27Kwh of energy would not be saved and 0.59Kg of CO2 would be emitted per kilogram of product to produce an equivalent product.

This result is amazing and we are deeply proud of it.

Buying 100 square metres of Novowood flooring or wall cladding with a total weight of around 2500 kg of material means we have saved the planet 10,675 KWh and 1475 kg of CO2!!!

For us, producing Novowood means respecting the environment, it means taking care of the Planet today, in order to receive benefits tomorrow: in fact, by not having to use raw materials we do not have to exploit our Planet and we obtain a production with the lowest possible environmental impact.

Added to this is that the product, once its life cycle is over, can be re-processed again, without any further waste of CO2.

Remember: Everyone's behaviour affects the environment around us: at Novowood we want to be part of this change.

We respect the environment.


Published on 31 May 2022