Novowood revolutionises comfort in Rome: residential building with high-quality WPC elements

A new benchmark for sustainable, designer living has been established in the heart of the Nomentano district, in Via di Villa Ricotti. An ambitious residential project involving complete reconstruction, designed to harmoniously blend the memory of the urban context with the most advanced solutions for the future.
Novowood® WPC products were chosen as key elements in defining the aesthetics and functionality of this prestigious building, helping to create a coherent, high-quality environment… Read more
A new benchmark for sustainable, designer living has been established in the heart of the Nomentano district, in Via di Villa Ricotti. An ambitious residential project involving complete reconstruction, designed to harmoniously blend the memory of the urban context with the most advanced solutions for the future.
Novowood® WPC products were chosen as key elements in defining the aesthetics and functionality of this prestigious building, helping to create a coherent, high-quality environment:
  • Flooring: outdoor areas and transit zones are adorned with the natural beauty of wood, combined with the durability and minimal maintenance of our WPC, ensuring safe and aesthetically impeccable surfaces.
  • Suspended ceilings: even upper spaces benefit from the qualities of our material, offering elegant and high-performance solutions for insulation and acoustics.
  • Facade sunshades: essential elements for light and temperature management, WPC sunshades combine functionality with a refined design that enhances the architecture of the building.
  • Pergolas: outdoor areas are enriched by pergolas made entirely of WPC, creating welcoming and durable shaded areas, perfect for relaxation and socialising.
The Via di Villa Ricotti project is a striking example of how innovation and sustainability can come together in works that enhance the urban context and tangibly improve the quality of life.

Find out more about our products and the versatile applications of WPC for residential and commercial architecture.
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Frequently asked questions

Novowood is a composite material (WPC), 70% made of wood natural fibers and 30% made of Polyethylene.  It can be used for products of different shapes and colors, still maintaining the elegance of wood and the advantages of a not completely natural material.

Novowood has all the qualities of wood, but not its defects: it is long-lasting, stable and it does not warp, it has no splinters and does not lose color, it is sun, ice and rain resistant.

Novowood’s polymeric component allows it to better resist the deterioration due to the sea climate and salty water. Furthermore, it works as a protective layer against the proliferation of fungus and mould.

Finally, the composite materials require no maintenance, painting and are 100% recyclable.

Novowood does not require any special maintenance, it is easy to clean thanks to the well-thought combination of wood and polyethylene, that restrain the growth of mould and fungus. It is suggested to clean it by using neutral floor detergents, and if using a high-pressure cleaner, it is necessary to keep the machine at least 30 cm away from the walking surface.

WPC decking is used in both residential and commercial contexts, including:

  • Terraces and balconies of private homes
  • Poolside areas and solariums for houses, hotels, and wellness centers
  • Walkways and docks in beach resorts
  • Pathways and relaxation areas in gardens and public parks
  • Flooring for restaurants, bars, and outdoor venues

WPC sunshades are used in various contexts, including:

  • Facades of residential and commercial buildings to improve energy efficiency
  • Terraces and balconies to increase privacy and reduce solar radiation
  • Hospitality structures such as hotels and resorts to create elegant and protected environments
  • Commercial spaces and restaurants with outdoor areas for a modern and functional design
  • Pergolas and verandas to ensure shading and protection from weather elements

WPC cladding is ideal for:

  • Facades of residential and commercial buildings, improving thermal and acoustic insulation
  • Exterior cladding for hotels, resorts, and restaurants, with a modern and functional design
  • Ventilated walls, enhancing a building’s energy efficiency
  • Decorative panels for terraces and balconies, creating elegant and protected spaces

Novowood offers several modular systems, including:

  • Composite wood fences: Ideal for delimiting private or public spaces with a modern and durable design.
  • Sliding sunshade panels: Mobile solutions to screen sunlight, ensure privacy, and enhance the aesthetics of terraces and balconies.
  • Fixed and movable screens: For protection against sun and wind in residential and commercial settings.

Need more information? Contact us without obligation, we will answer all your questions