Novowood is a composite material (WPC), 70% made of wood natural fibers and 30% made of Polyethylene. It can be used for products of different shapes and colors, still maintaining the elegance of wood and the advantages of a not completely natural material.
Roadhouse Restaurant - Bologna (BO)
“Roadhouse Restaurant” is the first steakhouse chain in Italy. Over the years, the style of the spaces has been transformed and updated in the image and proposal to customers. Today, the company counts 165 dining areas through the Country. In April 2021 the 155th restaurant, located in Casalecchio di Reno (BO), has been inaugurated. Novowood designed, supplied and installed the facade cladding. Our technical department studied an impactful design played on a chromatic system and…
Read more“Roadhouse Restaurant” is the first steakhouse chain in Italy. Over the years, the style of the spaces has been transformed and updated in the image and proposal to customers. Today, the company counts 165 dining areas through the Country. In April 2021 the 155th restaurant, located in Casalecchio di Reno (BO), has been inaugurated. Novowood designed, supplied and installed the facade cladding. Our technical department studied an impactful design played on a chromatic system and on the visual effect proposing louvers profiles of different sizes and colours. The overall view of louvers profiles in wood, copper brown and dark gray colours, gives life to a harmonious design that perfectly matches with the urban-casual style of the restaurant chain. Novowood enables to create endless design possibilities thanks to an innovative material which combines the warmth of natural wood with the clean and contemporary style required today.
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Frequently asked questions
Novowood can be used for the flooring of terraces, swimming-pools, verandas, patio gardens, gazebos, exterior designs, and much more. In seaside environments, it can be efficiently used for walkway surfaces, wall cladding, louvers, wharfs, handrails or panel sections, but also for cladding and sunscreen profile.
Novowood has all the qualities of wood, but not its defects: it is long-lasting, stable and it does not warp, it has no splinters and does not lose color, it is sun, ice and rain resistant.
Novowood’s polymeric component allows it to better resist the deterioration due to the sea climate and salty water. Furthermore, it works as a protective layer against the proliferation of fungus and mould.
Finally, the composite materials require no maintenance, painting and are 100% recyclable.
Yes, it is more expensive than softwood, although the treaty, but it has a very similar price to the fine exotic wood (teak or similar), or the kind of wood that can be used outside for decades without any deterioration.
Novowood does not require any special maintenance, it is easy to clean thanks to the well-thought combination of wood and polyethylene, that restrain the growth of mould and fungus. It is suggested to clean it by using neutral floor detergents, and if using a high-pressure cleaner, it is necessary to keep the machine at least 30 cm away from the walking surface.
Novowood does not lose color thanks to the pigments and UV absorbers contained in the polymeric composite.
Is possible only a slight variation of tone certifiable in about a 7-10% due to the presence for 2/3 of the natural material as the wood flour, containing an internal "tannin" that is gradually released.
Novowood resists the UV rays damage thanks to a special composition of pigments and UV absorbers.
Wood plastic composite Novowood has excellent resistance to fire, responds to the class of fire resistance Cfl-S1 determined in MD March 15, 2005 (OJ No. 73 of 30/03/2005): Requirements for fire resistance of construction products installed in activities governed by specific technical fire prevention according to the European classification system
