Orticolario Fair

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Novowood won three awards out of six including the Golden Leaf, the symbolic first prize of the competition. with the creation of the designer ENZO SATORU TABATA 

Orticolario is booming of visitors, the exact number would be around 20 thousand according to the press.
Saturday, already during the morning, Villa Erba was full of visitors. Thanks to the charm of Orticolario, an exhibition dedicated to love for the garden and its ability to transfer emotions, expressing beauty and elegance.

The presence at the event is increasingly international, thanks to a precise and targeted marketing choice, with an increase in advertising among international channels. And the answer was there. "It is the continuation of a path - continues the president of the event - which is inspired by the collaboration with one of the most important nursery owners and owners of a garden in Zurich. He fell in love with Orticolario and, one day, he asked me to dare a hand. We took a tablet and developed communication between its customers. It worked very well »

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